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👉 Did you know 47% of all homes in Muskoka are second homes?
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👉 And that 55% of Muskoka’s population is seasonal?
Muskoka’s luxury cottage market has undergone significant evolution over the last two years. As a local real estate professional, I’ve witnessed the 2023 Second Home Study come to life in ways that are reshaping how we live, invest, and dream.
If you’re a buyer, seller, investor — or just cottage-curious from Toronto, the GTA or beyond — this is for you!
Top Takeaways From the Study + What’s Happening in 2025
âś… Muskoka = Four-Season Destination
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More cottages are winterized, rented, and enjoyed year-round.
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Short-term rentals surged — 11% of second homes now rent, up from 7% in 2017.
✅ Luxury Buyers Want More Than a Cottage — They Want a Lifestyle
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Privacy, large waterfront lots, and turnkey winterized properties are in demand.
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Most buyers are still from the GTA (63%), but we’re seeing increased interest globally.
âś… Affluent Market
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77% of second-home owners earn over $100K, with 43% earning $200K+.
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This segment values service, privacy, and high-end amenities.
âś… Barriers to Moving Here Full-Time?
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Internet, healthcare, transportation — still top concerns, but improving!
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The dream of full-time Muskoka living is growing — 10% plan to make the move!
The Pros & Cons (From a Local Agent’s Lens)
What This Means for Buyers, Sellers, and Investors
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🔑 Buyers — Focus on winterized, year-round accessible properties for the best value.
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🔑 Sellers — Waterfront, updated, and lifestyle-marketed homes command premium prices.
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🔑 Investors — Short-term rental demand is hot 🔥, but local knowledge is key to success.
Why Local Expertise Matters
Muskoka is not just a location — it’s a lifestyle, an investment, and for many, a dream. 📌 I help clients be where they want to be, whether buying, selling, or investing in Muskoka’s luxury market.
🗨 Let’s Chat!
💬 Thinking about your Muskoka plan? Curious what your property’s worth? Looking for that dream cottage? Let’s connect!
👩🏻💼 Lisa Selvage | Muskoka Realtor® | Lifestyle-Driven & Wealth-Building Real Estate
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🌎 www.lisamselvage.com
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✉️ lisamae@allpointsnorth.ca
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📞 705-644-9277