Second Homes in Muskoka: What 2023 Predicted — And How 2025 Proves It True

  • 👉 Did you know 47% of all homes in Muskoka are second homes?

  • 👉 And that 55% of Muskoka’s population is seasonal?

Muskoka’s luxury cottage market has undergone significant evolution over the last two years. As a local real estate professional, I’ve witnessed the 2023 Second Home Study come to life in ways that are reshaping how we live, invest, and dream.

If you’re a buyer, seller, investor — or just cottage-curious from Toronto, the GTA or beyond — this is for you!

 

Top Takeaways From the Study + What’s Happening in 2025

âś… Muskoka = Four-Season Destination

  • More cottages are winterized, rented, and enjoyed year-round.

  • Short-term rentals surged — 11% of second homes now rent, up from 7% in 2017.

 

✅ Luxury Buyers Want More Than a Cottage — They Want a Lifestyle

  • Privacy, large waterfront lots, and turnkey winterized properties are in demand.

  • Most buyers are still from the GTA (63%), but we’re seeing increased interest globally.

 

âś… Affluent Market

  • 77% of second-home owners earn over $100K, with 43% earning $200K+.

  • This segment values service, privacy, and high-end amenities.

 

âś… Barriers to Moving Here Full-Time?

  • Internet, healthcare, transportation — still top concerns, but improving!

  • The dream of full-time Muskoka living is growing — 10% plan to make the move!

 

The Pros & Cons (From a Local Agent’s Lens)

What This Means for Buyers, Sellers, and Investors

  • 🔑 Buyers — Focus on winterized, year-round accessible properties for the best value.

  • 🔑 Sellers — Waterfront, updated, and lifestyle-marketed homes command premium prices.

  • 🔑 Investors — Short-term rental demand is hot 🔥, but local knowledge is key to success.

 

Why Local Expertise Matters

Muskoka is not just a location — it’s a lifestyle, an investment, and for many, a dream. 📌 I help clients be where they want to be, whether buying, selling, or investing in Muskoka’s luxury market.

 

🗨 Let’s Chat!

💬 Thinking about your Muskoka plan? Curious what your property’s worth? Looking for that dream cottage? Let’s connect!

 

👩🏻💼 Lisa Selvage | Muskoka Realtor® | Lifestyle-Driven & Wealth-Building Real Estate

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